{"id":745,"date":"2021-02-15T21:03:54","date_gmt":"2021-02-16T05:03:54","guid":{"rendered":"https:\/\/cn4partners.com\/?page_id=745"},"modified":"2023-03-01T10:50:54","modified_gmt":"2023-03-01T18:50:54","slug":"facebook-guide","status":"publish","type":"page","link":"https:\/\/cn4partners.com\/facebook-guide\/","title":{"rendered":"Facebook Guide"},"content":{"rendered":"
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Facebook is one of the most powerful communications tools that modern-day political campaigns have, and it\u2019s important that your campaign develops a strategy for how to use it.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Facebook is one of the most powerful communications tools that modern-day political campaigns have, and it\u2019s important that your campaign develops a strategy for how to use it.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-accordion.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"better_featured_image":null,"acf":{"accordion_blocks":[{"accordion_intro":"","content_accordion":[{"section_headline":"Facebook: Who\u2019s on it and why you should be. ","section_content":"

Facebook continues to be the\u00a0 most used and popular social media platform, as the vast majority of internet users are on the site and use it regularly. All internet users, on average, spend at least 30 minutes a day on Facebook.\u00a0<\/span><\/p>\n

70% of American adults, in all age groups, use Facebook, though it\u2019s falling out of favor with Gen Z, or more commonly known as Zoomers, young adults aged 18 to 24. In a recent survey, seven percent of Zoomers stated they planned to leave the site in 2023, with 25% saying they plan to decrease their time on the platform.<\/span><\/p>\n

Other generations, though, are seeming to not let go of the site. A third of Facebook users are over the age of 45. And lately Millennials (ages 25-35, approximately) are becoming the biggest users, increasing to 27%. And according to a 2022 market report survey, it\u2019s the favorite platform for the 35-44 crowd.<\/span><\/p>\n

When broken down by gender, there seems to be a statistically equal split between men and women (Facebook has not kept much record on nonbinary identifying people). Within some age ranges and groups, men may overrepresent women; for instance, in a recent survey, men 25-35 years old reported Facebook as their favorite platform, while women reported Instagram as their favorite.<\/span><\/p>\n

In terms of socioeconomic background, 73% of college-educated Internet users, and 70% of people earning more than $75k a year, are on Facebook regularly.\u00a0<\/span><\/p>\n

Voting is closely correlated with age, education and income; thus Facebook is still a recommended platform to talk to voters.\u00a0<\/span><\/p>\n

Campaigns can be certain they will reach all types of persuasive audiences, and thus should be mindful of their messaging around issues persuasive audiences are concerned about and what they\u2019re prioritizing in the election year. Another way of thinking about Facebook\u2019s wide access to audiences is looking at Facebook\u2019s utility as an extra communications touchpoint. The messaging that appears on mail pieces and tv and digital ads also apply to Facebook, just in a more distilled form.<\/span><\/p>\n"},{"section_headline":"How to use your resources on Facebook.","section_content":"

Make sure your social media strategy fits the size of the campaign. We say this because candidates and campaigns have real constraints on time and energy, so you have to focus where you need to in order to win – which sometimes doesn\u2019t mean rollicking social media accounts.\u00a0<\/span><\/p>\n

Using the size of your budget is a good way to determine the resources you should spend developing your social media presence. If your race has a budget of $25,000 you probably only need to focus on building a good Facebook account. Between $25 and $100k, then add an Instagram and Twitter to boost your overall campaign message. Between $100 and $500k, expend real resources and staff time to develop and execute campaign-winning goals. If your race\u2019s budget is above $500,000, hire somebody.<\/span>\u00a0<\/span><\/i><\/p>\n

We have seen too many candidates and campaign managers spend too much time online!\u00a0 Scrolling your feed is NOT digital organizing, to avoid this enticing trap, allocate resources, develop a plan and stick to it! <\/span><\/p>\n"},{"section_headline":"Goals for posting on Facebook.","section_content":"

Facebook is best used in some key ways:<\/span><\/p>\n

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  1. \u00a0Engaging with voters \u2013 voters and interest groups want to feel connected to the campaigns that they follow. Using social media platforms to ask questions is a great way to increase engagement and make the people feel heard.\u00a0<\/span><\/li>\n
  2. Creating a buzz about your campaign. An active Facebook page will keep people talking about your campaign- which is a good thing!\u00a0<\/span><\/li>\n
  3. Humanizing your campaign. Voters are more engaged with candidates that they see as real people. Keep your online \u201cvoice\u201d personal and don\u2019t be afraid to share information from your personal life.\u00a0<\/span><\/li>\n
  4. Drive attendance to your events.\u00a0<\/span><\/li>\n
  5. Amplify the campaign\u2019s message to reach more individuals and media. Use your social media presence to alert your followers and the general public of your stance on time sensitive issues.\u00a0<\/span><\/li>\n<\/ol>\n

    Keeping these goals in mind, it is helpful to include calls to actions or questions in your post to spark engagement. The more followers engage with your posts, the more people that will see them.\u00a0<\/span><\/p>\n