{"id":1093,"date":"2023-04-04T13:01:59","date_gmt":"2023-04-04T20:01:59","guid":{"rendered":"https:\/\/cn4partners.com\/?page_id=1093"},"modified":"2023-05-09T19:57:20","modified_gmt":"2023-05-10T02:57:20","slug":"twitter-guide","status":"publish","type":"page","link":"https:\/\/cn4partners.com\/twitter-guide\/","title":{"rendered":"Twitter Guide"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-accordion.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"better_featured_image":null,"acf":{"accordion_blocks":[{"accordion_intro":"<p><span style=\"font-weight: 400;\">There are 76.9 million Americans on Twitter. More than half of users get their news on Twitter, more than any other platform. It is also a much younger audience than Facebook with 42% of Twitter users fitting into the 18 to 29 age group. About a third of Americans on Twitter have a college degree. Below are a few fun statistics from Pew Research\u2019s 2021 survey of US adults on Twitter.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1094 aligncenter\" src=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/Twitter-Pew-Demographics.png\" alt=\"\" width=\"512\" height=\"432\" srcset=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/Twitter-Pew-Demographics.png 512w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/Twitter-Pew-Demographics-300x253.png 300w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/Twitter-Pew-Demographics-178x150.png 178w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/Twitter-Pew-Demographics-306x258.png 306w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/Twitter-Pew-Demographics-444x375.png 444w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n","content_accordion":[{"section_headline":"Who's on it and why you should be","section_content":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Reporters<br \/>\n<\/span><\/span><span style=\"font-weight: 400;\">Of all the groups on Twitter that are relevant to your campaign, reporters are the ones following most closely. There\u2019s a perceived viability when a candidate has a consistent, polished Twitter presence.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talk about current events (especially ones that are relevant to the office you seek)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speak on local issues that your local press corps are otherwise following<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talk about the things you and your campaign are doing out in the community<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Did you host a Meet and Greet? Go on a small business tour? Make sure you\u2019re showing those things to your digital audience.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember: everything you tweet is public, on the record, and newsworthy. Be cognizant of the weight your words carry.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Grassroots donors<br \/>\n<\/span><\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1099 alignleft\" src=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/val-demings-fundraise-tweet-e1680544051667.jpeg\" alt=\"\" width=\"235\" height=\"337\" srcset=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/val-demings-fundraise-tweet-e1680544051667.jpeg 235w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/val-demings-fundraise-tweet-e1680544051667-209x300.jpeg 209w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/val-demings-fundraise-tweet-e1680544051667-105x150.jpeg 105w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/val-demings-fundraise-tweet-e1680544051667-180x258.jpeg 180w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>Raise money on Twitter. It costs you nothing and if you do it well, it can make a meaningful difference to your budget. Did you tweet something that gained some traction? Make sure that donation link is in the replies. You\u2019re in the digital version of a large auditorium with a microphone. People are resonating with your message. There\u2019s no better time to ask for help getting that message out. You\u2019ve done the hard work of getting people\u2019s attention; use it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Volunteer engagement<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1104 alignright\" src=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/fetterman-vol-engagement-tweet-e1680550315688.png\" alt=\"\" width=\"235\" height=\"331\" srcset=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/fetterman-vol-engagement-tweet-e1680550315688.png 235w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/fetterman-vol-engagement-tweet-e1680550315688-213x300.png 213w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/fetterman-vol-engagement-tweet-e1680550315688-106x150.png 106w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/fetterman-vol-engagement-tweet-e1680550315688-183x258.png 183w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>Similar to the above, Twitter can be a valuable organizing tool when used effectively. Make asks of your followers; not in every tweet, but always make regular calls to action to the folks who are engaging with you online. And, while you\u2019re at it, make it a hard ask:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use strong language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give people a reason to mobilize<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer a clear and specific next step<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, take it to the replies. When people offer support, give them a way to channel that support into action.\u00a0<\/span><\/p>\n"},{"section_headline":"Setting up an account","section_content":"<h4><strong>Setting up an account<\/strong><\/h4>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Writing a bio<br \/>\n<\/span><\/span><span style=\"font-weight: 400;\">Don\u2019t overthink it. Your twitter bio should tell people the quickest (160 characters or less) version of who you are and what you\u2019re running for. Some example things to include:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veteran<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Current\/former offices held<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prior experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[Local sports team] fan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where you\u2019re from<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Put together this might look like, \u201cTeacher. Mother. Pawnee born and raised. Running for Pawnee Council.\u201d<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Who to follow<br \/>\n<\/span><\/span><span style=\"font-weight: 400;\">Who you follow on Twitter affects the content you see and who sees your content. In order to capture a complete picture of your district, here\u2019s some groups to follow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elected officials and candidates who cover your district or adjacent districts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporters in your media market<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Include some national reporters too<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activists, community leaders, and other prominent folks in your district<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start small and work your way up. It\u2019s easy to add, harder to prune. Stick to people who are relevant to your race and the issues you care about.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Building a following<br \/>\n<\/span><\/span><span style=\"font-weight: 400;\">The number of followers is not what matters here; an engaged following is the goal. You want your followers to retweet, comment, click links, etc. Some tips below to maximize engagement:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retweet, quote tweet, and otherwise participate in conversations that your followers are already paying attention to<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tweet consistently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include pictures, videos, and gifs that catch the eye<\/span><\/li>\n<\/ul>\n"},{"section_headline":"Goals for tweets","section_content":"<p><span style=\"font-weight: 400;\">Every tweet should have a purpose. That purpose will vary between tweets and, of course, some are a little more directly linked to your overall campaign goals. We can put these goals in a few different boxes:<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Humanize yourself<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voters want to know they\u2019re electing someone who is more than \u201cjust another politician\u201d. They want to support someone who is like them; a person who cares for their family, likes the local sports team, and lives for that one burger from that one spot. Use holidays and other important dates to talk about your lived experience. Don\u2019t just wish your following a \u201chappy Mother\u2019s Day\u201d, but include a picture of your mom, wife, kids, etc and a quick thought on what they mean to you. Show your personality. Do you play an instrument, follow a sports team, have a cute dog? You can use these types of posts to show your values without stating them outright.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1106 alignleft\" src=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/sherrill-humanizing-tweet-e1680552270671.jpeg\" alt=\"\" width=\"285\" height=\"296\" srcset=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/sherrill-humanizing-tweet-e1680552270671.jpeg 450w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/sherrill-humanizing-tweet-e1680552270671-288x300.jpeg 288w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/sherrill-humanizing-tweet-e1680552270671-144x150.jpeg 144w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/sherrill-humanizing-tweet-e1680552270671-248x258.jpeg 248w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/sherrill-humanizing-tweet-e1680552270671-361x375.jpeg 361w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1107 alignleft\" src=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/castro-humanizing-tweet-e1680552296266.jpeg\" alt=\"\" width=\"235\" height=\"409\" srcset=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/castro-humanizing-tweet-e1680552296266.jpeg 235w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/castro-humanizing-tweet-e1680552296266-172x300.jpeg 172w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/castro-humanizing-tweet-e1680552296266-86x150.jpeg 86w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/castro-humanizing-tweet-e1680552296266-148x258.jpeg 148w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/castro-humanizing-tweet-e1680552296266-215x375.jpeg 215w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Make asks<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engagement, engagement, engagement. If you\u2019re shouting into the void, you\u2019re not accomplishing anything. You may not always get the donation or the volunteer, but making the ask shows that your campaign is active and you\u2019re working hard.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A great time to make an ask is when you have a tweet that goes viral. Hop in there and leave your donation link in the comments so followers have an easy way to support you while you have their attention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Show your vision for your community<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1110 alignleft\" src=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/warnock-vision-tweet-e1680557560113.jpeg\" alt=\"\" width=\"235\" height=\"325\" srcset=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/warnock-vision-tweet-e1680557560113.jpeg 235w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/warnock-vision-tweet-e1680557560113-217x300.jpeg 217w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/warnock-vision-tweet-e1680557560113-108x150.jpeg 108w, https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/warnock-vision-tweet-e1680557560113-187x258.jpeg 187w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>Notice it says show and not tell. No one is looking for a position paper. Talk about local issues and offer your insight. Highlight a local business and talk about what you\u2019ll do to keep them successful. Chronicle your children\u2019s first day of school and what your education priorities are. This doesn\u2019t need to be the biggest piece of what you tweet, but find ways to connect your experience with issues.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Present your campaign to voters and reporters<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1119 alignleft\" src=\"https:\/\/cn4partners.com\/wp-content\/uploads\/2023\/04\/Image_20230403_165347-e1680557632377-695x1024.png\" alt=\"\" width=\"212\" height=\"312\" \/>You\u2019re working hard and you should talk about it. Show pictures and videos; tag people and businesses you meet. Show voters about how you\u2019ll interact with your community if they elect you and show reporters that you have genuine, grassroots support.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You want to check all of these boxes. The best way to accomplish this is through a message calendar. Start with holidays, important voting-related dates, fundraising deadlines, sports games, campaign events, and other things that have specific dates attached and build from there. <\/span><\/p>\n"},{"section_headline":"Tips and Tricks","section_content":"<p><span style=\"font-weight: 400;\">Disclaimer: this entire document is subject to change based on the whims of a mercurial billionaire.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use hashtags-<\/span><span style=\"font-weight: 400;\"> it boosts your engagement and increases the chance you\u2019ll get retweeted<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Don\u2019t overuse hashtags- <\/span><span style=\"font-weight: 400;\">1-2 is plenty<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use media- <\/span><span style=\"font-weight: 400;\">pictures, videos, and gifs can increase engagement and bring some life to your words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do fundraise, but don\u2019t show your fundraisers-<\/span><span style=\"font-weight: 400;\"> all the reasons to fundraise and document your campaign on Twitter can be found above. Fundraisers, call time, and donor meetings are all necessary pieces of a successful campaign, but voters don\u2019t want to know about the time you spend fundraising; they want to know about the time you spend in your community<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tweet like you talk- <\/span><span style=\"font-weight: 400;\">keep it casual and conversational<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use humor- <\/span><span style=\"font-weight: 400;\">don\u2019t take this as a cue to become a laugh factory, but the occasional, well-placed joke goes a long way to humanizing you\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay attention to (relevant) trends-<\/span><span style=\"font-weight: 400;\"> show you\u2019re informed and be part of the conversation that\u2019s already happening<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use threads- if you\u2019re particularly knowledgeable or passionate about a topic, use threads to share longer messages. Even though brevity is key and was integral to Twitter\u2019s uniqueness, a lot of people want deeper dives into a topic. Threads can convey more information in a succinct way. Even as the character limit has increased, threads are still widely used.\u00a0<\/span><\/li>\n<\/ul>\n"}]},{"accordion_intro":"<p><span style=\"font-weight: 400;\">And, most importantly, don\u2019t forget to get offline! A strong social media campaign is helpful, but barring some significant extenuating circumstances, it\u2019s not going to solely decide your fate. The most important parts of your campaign happen offline.<\/span><\/p>\n","content_accordion":false}],"outro":""},"_links":{"self":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/pages\/1093"}],"collection":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/comments?post=1093"}],"version-history":[{"count":29,"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/pages\/1093\/revisions"}],"predecessor-version":[{"id":1170,"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/pages\/1093\/revisions\/1170"}],"wp:attachment":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/media?parent=1093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}