{"id":821,"date":"2021-06-23T11:50:12","date_gmt":"2021-06-23T18:50:12","guid":{"rendered":"https:\/\/cn4partners.com\/?post_type=news&p=821"},"modified":"2021-07-01T15:32:17","modified_gmt":"2021-07-01T22:32:17","slug":"what-were-reading-in-june","status":"publish","type":"news","link":"https:\/\/cn4partners.com\/news\/what-were-reading-in-june\/","title":{"rendered":"What we’re reading in June"},"content":{"rendered":"

The political world is heating up with look backs at 2020, new tactics, new data and fresh new perspectives. Here are some of the recent articles that have fascinated us.
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\nVACCINE GOTV<\/strong>
\nColorado is using\u00a0political firms like our friends at Winning Connections to boost COVID-19 vaccination rates across the state. Healthier Colorado, an advocacy organization with experience managing ballot initiatives,\u00a0developed the vaccine turnout campaign\u00a0<\/a>and partnered with Gov. Jared Polis’s administration.<\/p>\n

ANOTHER RECESSION FOR MILLENIALS<\/strong>
\nThe Atlantic<\/em>\u2019s Annie Lowry writes<\/a>, \u201c[T]oday\u2019s economic conditions are not just holding Millennials back.\u00a0They\u2019re stratifying them, leading to unequal experiences within the generation as well as between it and other cohorts.\u201d<\/p>\n

DIGITAL AD REPORT<\/strong>
\nTech for Campaigns\u2019\u00a02020 Digital Ad Report<\/a>\u00a0has been released. They find that the political digital advertising spend grew 4.6x from 2018 to 2020, outpacing the growth in federal election spending over the same period, which grew 2.4x. However, the digital ad spend is still less than 20% of total spend.<\/p>\n

THOSE LAUNCH VIDEOS<\/strong>
\nOur friend Matt \u201cMudcat\u201d Arnold at Ampersand discusses the need (or not) for launching your campaign with a video in\u00a0Campaigns & Elections<\/a>. CN4’s Parker Butterworth covered two different styles of launch videos as well: link\u00a0here<\/a>\u00a0for that one.<\/p>\n

MARKET SIZE<\/strong>
\nHoward Homonoff writes in Forbes<\/a>\u00a0about the size of the political ad market. In the 2019-2020 election cycle, total political advertising spending reached $8.5 billion across TV, radio and digital media. That doesn\u2019t count direct mail, phones or other types of media like billboards or yard signs and likely doesn\u2019t count all spending, which is exceedingly hard to track.<\/p>\n

HOW DID YOU GET MY NUMBER<\/strong>
\nVoters in the\u00a0New York municipal elections got bombarded, and they aren\u2019t happy, Annie McDonnough writes here<\/a>.<\/p>\n

CLEAN UP OUR OWN HOUSE<\/strong>
\nAlthough Democrats like to call out Republicans for trying to suppress voting, the states they control in the Northeast (like President Biden\u2019s Delaware) make\u00a0casting a ballot more difficult than anywhere else. <\/a><\/p>\n

TWITTER GETTING READY TO GIVE US DATA<\/strong>
\nTwitter is\u00a0studying the biases within its algorithms<\/a>\u00a0as part of a new effort to try to understand how its machine learning tools can cause unintended consequences, and the company says it plans to publicly share some of its findings.<\/p>\n

BRANDING PARTIES<\/strong>
\nAlexander Coppock, Donald Green and Ethan Porter write in Politico about studies they\u2019ve done to\u00a0increase the brand of political parties<\/a>\u00a0\u2013 and the effects of that brand on the electorate.<\/p>\n

We learned a lot from 2020 and are already taking these lessons and building data-driven strategies for our clients in 2021 and beyond. If your political project needs compelling media with innovative strategies, reply to this email or give me a call at 303-746-8876.<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","better_featured_image":null,"acf":false,"_links":{"self":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/news-api\/821"}],"collection":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/news-api"}],"about":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/news-api\/821\/revisions"}],"wp:attachment":[{"href":"https:\/\/cn4partners.com\/wp-json\/wp\/v2\/media?parent=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}