{"id":1275,"date":"2023-09-19T11:07:45","date_gmt":"2023-09-19T18:07:45","guid":{"rendered":"https:\/\/cn4partners.com\/?post_type=news&p=1275"},"modified":"2023-09-19T11:07:45","modified_gmt":"2023-09-19T18:07:45","slug":"its-fall-about-ies-%f0%9f%8d%82","status":"publish","type":"news","link":"https:\/\/cn4partners.com\/news\/its-fall-about-ies-%f0%9f%8d%82\/","title":{"rendered":"It’s fall about IEs \ud83c\udf42"},"content":{"rendered":"
Hi there –<\/p>\n
While it may not quite feel like it yet, fall is upon us. And that means we\u2019re headed into IE Season. Many people want to start an Independent Expenditure (IE) campaign, but don’t get it off the ground. Here are some things to consider as you contemplate an IE.<\/p>\n
\n1. The first rule of IE is to do no harm.<\/strong>\u00a0We\u2019ve seen poorly run and executed IE campaigns that hurt more than they help. Make sure you have excellent compliance staff and a professional team to understand the right message and the laws specific to your jurisdiction. The most important rule is NO COORDINATION. This means that you cannot discuss your plans with the candidate or their campaign.<\/p>\n <\/p>\n 2. Know your goal.<\/strong>\u00a0You don\u2019t have to run a massive duplication of the candidate\u2019s campaign to run a successful IE program. Focus on what the campaign can\u2019t \u2013 or won\u2019t \u2013 do!\u00a0 Sometimes, by having a small goal, you can run a specific IE that is enormously helpful to the larger effort. For example, we\u2019ve run in-language mail programs segmented by legislative district and targeted to speakers of Spanish, Korean, Japanese, Chinese, Vietnamese, Hindi, Urdu and Somali. This is a program that many campaigns would like to do, but are under-resourced and cannot do them.<\/p>\n 3. Start early.\u00a0<\/strong>Unless you have unlimited funding, it will take time to discuss the race and your plans with other funding partners. Can you do an IE at the last minute? Sure, but why if you don\u2019t have to. And, some states have laws against moving large sums of money into PACs at the last minute.<\/p>\n 4. Work with other partners.<\/strong>\u00a0Sometimes by combining efforts you can get economies of scale and are able to accomplish more. Or, often there are allies such as labor unions or progressive organizations that may want to fund your IE, rather than doing their own. If joining forces isn\u2019t the right option, in most jurisdictions, it\u2019s completely legal for IEs to work together. Coordinating launch dates for digital and tv ads, sharing assets like photos and video, and discussing mail universes and drop dates on mail is tremendously helpful so you don\u2019t duplicate efforts.<\/p>\n \n