Tech Bros, Fanboys, and (maybe one) explanation for how we got here

If you are like us, you may have been feeling overwhelmed by all the news coming out of Washington, DC. It was hard to miss the presence of tech titans on prominent display at President Trump’s inauguration. Elon Musk, and Mark  Zuckerberg  – among others- occupied prime spots near the President, and the press ran a number of stories about the outsize influence of “tech bros” on the incoming administration. And, we all see how that’s going…

Also included were a number of influencers and content creators- including podcaster Joe Rogan and other big names in the podcasting and streaming world.  Rogan, as the host of the world’s most popular podcast, has been credited with moving key votes for Trump with his 11th hour endorsement.We spend a lot of time thinking about elections, and how to get information into the hands of voters.  So when we read this article in Bloomberg, we thought you might be interested in it too.

We were particularly interested in the analysis they undertook of 9 prominent Youtubers and thousands of hours of the content they created, and the key political messages they shared.

In an election where more than half of young men swung to the right, we were also struck by the fact that 80% of podcast listeners are men, and only 12% of the guests on these podcasts are women.

There will no doubt be a lot more unpacking of what went into influencing last November’s election, but it’s clear that the ways that voters get their news and information is more scattered than ever. Gone are the days where news broadcasts command the eyeballs you need and a well-placed op-ed connects with swing voters. Now you get your message out matters, and thankfully, we’ve spent our careers getting the right messages to voters at the right time. Want to talk about how?  Give us a call.

– Dean