News

At CN4 we spend a lot of time thinking and talking about how to tell stories. Stories bind us together and are an authentic way to connect with people – especially voters. We can – and do – tell stories through many different mediums, but lately we’ve been working on an exciting project – an

Hi there – While it may not quite feel like it yet, fall is upon us. And that means we’re headed into IE Season. Many people want to start an Independent Expenditure (IE) campaign, but don’t get it off the ground. Here are some things to consider as you contemplate an IE. 1. The first

As we begin to sign off for Labor Day weekend, we want to celebrate the skilled professionals who keep our country moving every day. Union workers are the backbone of our economy. Labor unions are powerful political forces. When running for office, endorsements from unions in your district provide a “seal of approval,” encouraging members

Essential to campaigns of all sizes is fundraising, and in this day and age, it often takes form in digital fundraising, particularly via email. But how can campaigns ensure their fundraising emails are not left on read, and donation asks are fulfilled? We sat down with two digital fundraising consultants from firms we’ve worked with

Since we know you’re having too much fun in the sun to think a lot about politics (as you should be), we decided to share something a prospective client asked us to make – an ad for Taylor Swift’s upcoming campaign for State Senate. For all the Swifties out there, the ad has 10+13 references.

It’s that time of year again, when some of our favorite candidates and consultants put together one of the rituals that has become common for bigger budget campaigns in America – the launch video. Since the 2018 cycle, it’s become common for candidates running for House, Senate and President to rely on launch videos to

I met Greg Speed at Communities for Quality Education, a 501c4 hatched by some of the minds behind America Votes, in the mid-2000s. Greg had just come from the DCCC and was going to be our Communications Director, which was not a fair title for the portfolio he would build and the influence he would

Every year, clients ask us to order hundreds and even thousands of yard signs. Despite rising costs of up to $7 per sign, campaigns continue to double down on them. Controversy erupts when candidates’ signs suddenly vanish in the dead of night and occasionally someone is even arrested for stealing campaigns signs. It’s the favorite

As Elon soft launches his new puppet (I mean announces the new CEO of Twitter), we thought we’d do a refresher on social media usage for campaigns. When the head of a major platform is ousted in a poll he himself put his job on the line for, how are the rest of us expected

Welcome to a new semi-regular series called Tech 2 Try. It seems like every time you turn around there’s a new tool changing the campaign game. Every so often, we’re going to use our platform to highlight some of our favorites and our clients’ favorites. If you try any tech we recommend, let us know!