News Archive - CN4 Partners

The Classic Strategy: TV (if you can afford it)

This is the second in a series of posts about the different advertising mediums and the important choices you’ll be making in your campaign or Independent Expenditure effort. You can view our post about Direct Mail here. I want to start out that the most effective media plans are layered and dynamic – each medium

Direct Mail Rocks

Let’s talk about campaign advertising. As part of your campaign budget, you should be setting aside from 60% to 70% of your money on paid advertising. It’s important to tailor your advertising budget to your particular district, candidate or ballot issue, electorate and size of the campaign budget. Different voters are accessible using different modes of

501c3 Tools

Many non-profit organizations might believe they legally must stay away from politics. However, that is far from the truth. In fact, smart 501c-3 nonprofits can play a critical role in elections. There are, of course, legal restrictions but we wanted to share some work we have done for our 501c-3 clients. Over the years we’ve

Taking cues from Barbie

Let’s talk about 2022 (and beyond). While watching the Super Bowl last Sunday, the ads brought in to sharp focus one of the top issues of the 2022 campaign – cost of living, or what some would call inflation. This is the inevitable successor to 2020’s “unprecedented times” which of course had many precedents. Although

Join CN4 as an Associate

About CN4 Partners: CN4 Partners is a Political and Media Strategy firm that specializes in helping progressive candidates and organizations win. We have worked in 36 states, helping elect people like Gov. Gretchen Whitmer, Gov. Jay Inslee, Gov. Tony Evers, Gov. Phil Murphy as well as on behalf of organized labor, progressive organizations and ballot

Jess David Joins CN4 as VP

We are very excited to announce that Jess David is joining CN4 Partners as a Vice President. She will focus her boundless energy on providing campaigns or progressive organizations with compelling strategic advice and exceptional media products that win elections. For those of you new to our list, CN4 Partners is a full-service Democratic media

2021 Wrap Up

The end of the year brings time for not just Hanukkah, Christmas, candy canes and holiday lights, but for reflection. This is true for us here at CN4 as well … but we sure do like the candy canes. In 2021, we were part of campaigns coast-to-coast, helping elect candidates in races from governor to

Our Stories

We love to swap war stories – it’s cathartic and oftentimes pretty funny. Here at CN4 the stories seem endless, and while I’m a sucker for the stories that pull on your heartstrings there are some pretty funny ones we thought we’d share as well. Breann Pugnetti – Silver Lining It was the summer of

Early bird gets the worm – and the voter.

If you’ve been on our email list for a long time (first of all – thanks for not unsubscribing) you know that we are huge proponents of early communications. And we wouldn’t be good political communicators if we didn’t repeat that message often. Looking towards 2022 and the battle we face in keeping majorities and

Doubling down on Texas

Texas is a constant source of national political news. Superintendents pushing back against Gov. Abbott’s mask restrictions. Republicans redistricting the state with a thumb on the scale. Democrats denying a quorum to keep voting rights from being trampled on. At a time when many are discouraged about the future of Texas, here are two reasons to