No campaign is perfect.
We’ve come up with the top six mistakes we’ve seen on campaigns. Some are big and some are small but all avoidable.
1. Not having/following a written plan and budget.
2. Thinking your campaign for state house is going to reinvent how elections are won.
3. Spreading your media dollars too thin.
4. Running on the issues.
5. Not spending enough time laying the groundwork for your campaign.
6. Wasting time.